Enterprise and Entrepreneurship - Strategic Communication

The book is intended for a broad academic and professional readership. It will help postgraduate students and participants in requalification courses, doctoral students as well as students in other forms of higher education to get to grips with a complex subject. The book links theory to practice and will also be of service to the owners of enterprises, shareholders, senior and middle managers. It is useful for specialists in a range of fields because its unifying objective is to show how management is a discipline with universal relevance.